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Middle Ground Books: After Hours Podcast
Project type
Promotional Podcast Series
Date
November 2025
Location
Remote production for an Emporia, KS based business
Role
Producer oversight included guiding the podcast from recording through final delivery, shaping tone, pacing, structure, and overall presentation in collaboration with the hosts. Audio engineering work included recording coordination, dialogue editing, cleanup, leveling, and final mixes for clear and consistent episode playback. Sound design and ambient layers were created for narrative moments, readings, and themed segments while keeping dialogue natural and centered. Original music, scoring, transitions, and background cues were produced to support tone, pacing, and episode flow. Visual direction included the development and refinement of podcast cover art and presentation for clarity, consistency, and platform ready distribution.
Middle Ground Books After Hours is a promotional podcast created as an extension of Middle Ground Books and Gifts, blending conversation, storytelling, and business updates into a single platform. The show gives listeners insight into the owners, their interests, upcoming events, sales, and community initiatives while serving as an ongoing marketing tool designed to build connection and drive in store visits.
Produced entirely remotely, the podcast demonstrates how long form conversation can function as both entertainment and effective promotion, helping the bookstore reach new audiences in a modern and approachable way.
